Desert Financial Credit Union Announces Winners of Welcome Home Sweepstakes – Business Wire

Posted on:

PHOENIX–()–Two local residents are thrilled after winning the Desert Financial Credit Union Welcome Home Sweepstakes. Diana Loberg, from Maricopa, and Barbara Lamb, from Florence, each received a $25,000 cash prize following a surprise visit to their branch.

“I didn’t believe it, and then I cried,” said Loberg of hearing the news. “[Desert Financial] is a great bank. Everyone [at my branch] is so friendly; Jose is great, Diamond is wonderful. Everyone is great.”

Desert Financial launched the sweepstakes in March as a way to celebrate the credit union’s 80th anniversary.

“In 1939, 15 courageous teachers pooled all of their money together to start a credit union,” said Cathy Graham, SVP, Chief Marketing and Strategy Officer, Desert Financial. “They didn’t have millions. Or even thousands. With just $78.75, they founded a financial institution that would grow to become the Valley’s largest credit union. As Desert Financial celebrates our milestone 80th year, we’re sharing our success by helping others reach milestones of their own.”

Said Lamb of her prize-winning moment, “I am so excited I can’t describe how I feel. Totally amazing; out of all the thousands of people who have an account and you pick me.”

Desert Financial has sweepstakes and Random Acts of Kindness planned throughout its 80th Anniversary year. For more information, visit

About Desert Financial Credit Union

Celebrating 80 years in Arizona, Desert Financial is the state’s largest credit union with $4.6 billion in assets, more than 330,000 members and 48 locations across the Valley. As a not-for-profit cooperative, Desert Financial prides itself on sharing success with its members, its team and the wider community. In 2018, Desert Financial gave $7M back to the community and its members, including Teacher Appreciation and Random Acts of Kindness programs. Learn more at

Leave a Reply

Your email address will not be published. Required fields are marked *