How Credit Unions Outgrew Their Down-Home Reputation – The Wall Street Journal

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Jason Lugo shopped around for a loan when he bought a boat this summer, but no one offered him as good a deal as University Federal Credit Union.

The Austin, Texas, construction contractor took home a $42,000 Yamaha AR195 and a 78-month loan with no money down. The credit union gave him a roughly 5% interest rate, far less than what others offered.

“You…

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